<bindings>         
            <basicHttpBinding>
                <binding name="serviceBinding" closeTimeout="00:00:30"
                    openTimeout="00:01:00" receiveTimeout="00:10:00" sendTimeout="00:01:00"
                    allowCookies="false" bypassProxyOnLocal="false" hostNameComparisonMode="StrongWildcard"
                    maxBufferSize="65536" maxBufferPoolSize="524288" maxReceivedMessageSize="65536"
                    messageEncoding="Text" textEncoding="utf-8" transferMode="Buffered"
                    useDefaultWebProxy="true">
                    <readerQuotas maxDepth="32" maxStringContentLength="8192" maxArrayLength="16384"
                        maxBytesPerRead="4096" maxNameTableCharCount="16384" />
</basicHttpBinding>
        </bindings>
                    <security mode="Transport">
                      <transport clientCredentialType="Basic" proxyCredentialType="None"
                         realm="" />
                      <message clientCredentialType="UserName" algorithmSuite="Default" />
                    </security>
                </binding>
<client>
            <endpoint address="http://localhost:9080/ServicesWeb/services/myservice"
                 binding="basicHttpBinding" 
                bindingConfiguration="serviceBinding" contract="WS.ServicesWeb.servicePT"
                name="myservice">                
            </endpoint>
</client>